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TARGET COSTA MESA, CALIFORNIA |
Richard Carey, |
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Perkowitz + Ruth Architects designed the Target in Costa Mesa, CA to accentuate its functionality, while maintaining budget requirements. Lines with juxtaposing arches define the entrances of the structure, while the simplicity of the design maintains the buildings voluminous aesthetic. Concrete masonry units of complimentary subdued colors were placed in random patterns to give definition to the massive planes. Bands of light colored masonry units wrap around the building to provide a strong identity with an earth tone colored wainscot to relate to a pedestrian scale. Concrete masonry units are commonly used as a structural element and covered with stucco. Perkowitz + Ruth Architects design team incorporated color variations of the raw material as a part of the façade design. This utilization of the material provided cost effective solution and remained aesthetically appropriate for a large format retail project. |
ARCHITECT OF RECORD: Target
Corporation 1000
Nicollet Mall DESIGN ARCHITECT: Perkowitz + Ruth Architects 111
West Ocean Blvd., Steve
Ruth, AIA STRUCTURAL ENGINEER: Silver
and Associates GENERAL CONTRACTOR: Whiting-Turner
Contracting MASONRY CONTRACTOR: Southern
County Masonry BLOCK PRODUCER: Angelus
Block Company, Inc. OWNER: Target Corporation |
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